Schaeffler celebrates another successful Industry Week

11.11.2016 / Tradeshow

Virtual Reality Steals the Show

LAS VEGAS, NEVADA, November 11, 2016. Schaeffler Automotive Aftermarket participated in Automatic Transmission Rebuilders Association and Automotive Aftermarket Products Expo in Las Vegas again in fall 2016. Both shows continued establishing a strong company presence that emphasized Schaeffler's commitment to innovation and demonstrated its full range of products and services available.

ATRA, exclusively dedicated to transmission repair and one of the largest gathering of transmission professionals in the world, was held at the Paris Hotel & Casino on Oct. 28 and Oct. 29. Our dedicated team of sales and product professionals were on hand to provide customers the latest technical information, along with details on new products and service offerings.

Days later, employees came together for AAPEX at The Sands Expo from Nov. 1-3. The show featured more than 2,200 automotive aftermarket manufacturers and suppliers from 30 countries showcasing innovative products, services and technologies to more than an estimated 44,000 targeted buyers, including more than 16,000 international buyers from 140 countries.

The Schaeffler booth displayed products from LuK, INA, FAG and Ruville, including a feature display of a GM Transmission. Additionally, there were designated areas for the REPXPERT website, training and hospitality center. When guests registered for the online service portal, they got to spin a wheel to win a prize. A highly promoted feature in the REPXPERT station was Schaeffler’s new eNewsletter, which started its quarterly publication in January 2017. For this show, our qualified trainers gave hands-on, live demonstrations on demand, able to customize their message to each guest’s needs. The hospitality center was popular again this year, providing an area for guests to sit and have conversations while enjoying a variety of refreshments.

New in 2016 was Virtual Reality -- and it was a show stopper. Interactive videos gave guests the opportunity to experience Schaeffler’s featured products first-hand. In a simulated repair garage, visitors could replace a dry double clutch using the LuK RepSet© 2CT repair solution all by themselves. They also could steer a miniature spaceship through the interior of a passenger car engine to learn more about INA’s expertise. Guests and employees alike enjoyed playing the games and learning about the products. Organizers expect Virtual Reality to return to the 2017 show, with more programs available.

The 2017 AAPEX event is scheduled from Tuesday, Oct. 31 through Thursday, Nov. 2 at the Sands Expo in Las Vegas.