Same quality product, fresh new look
Schaeffler Automotive Aftermarket gives product packaging a fresh new look
VALLEY CITY, November 5, 2018. During the remainder of 2018 and into 2019, Schaeffler will be introducing our global branding initiative in a step-by-step process, with new packaging that blends the easily recognizable brand characteristics of LuK, INA, and FAG, with a fresh new design. Automechanika, Frankfurt attendees were the first to see the new packaging unveiled on September 11, 2018. The North American market was introduced to the packaging update in Las Vegas at AAPEX 2018. The new packaging was met with great reception at both events.
This new packaging visually supports the OE-quality products they contain, while incorporating a strong focus on our corporate brand, Schaeffler, which is prominently displayed directly over each of the product pictures.
What hasn’t changed is Schaeffler’s commitment to quality and to its customers. We may have a new look for our packaging, but what’s in the box is the same quality product our customers have relied on for decades. You can be sure that Schaeffler will continue to lead the way in innovations and solutions that will help our customers’ businesses thrive.
“As a global organization and partner to our customers, it is important for us to provide the highest quality products and services,” said Eric Steinbecher, President Automotive Aftermarket Americas. “In order to ensure every customer experiences Schaeffler in the same manner around the world, we are excited to announce our global branding initiative. Schaeffler continues to bring the same original equipment quality products in fresh, eye-catching packaging, which brings this initiative to the market.”
More information about the entire product portfolio of Schaeffler’s Automotive Aftermarket division is available at the online portal REPXPERT.